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9/ Digital personas - digital strategist's imaginary best friends
“A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing...
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Thin Edge of the Wedge
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Click Minnow
Feb 7, 20212 min read
8/ Understanding publics - like a target audience but totally different (and way more volatile)
Previously we discussed market segmentation and target audiences/markets, but now, let's jump into a little more communications theory...
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Click Minnow
Feb 4, 20212 min read
7/ Target audiences 101
"When you're communicating to everyone, you're speaking to no one." Target Audiences/Markets Although it would seem counterintuitive to...
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